A couple of months ago I read a book titled BE OUR GUEST about Walt Disney and his company. One of the things that struck me was that he always strived to improve, especially in the early days. For example, sometimes he would walk around Disneyland in a disguise for feedback. Sometimes the feedback would be on how well the rides performed, how long the lines were, or how well staff members greeted guests. With this in mind I have started a suggestion box at the front desk. And when my staff makes a follow-up call on glasses a few weeks after they've been delivered, we are now asking if there's anything we could do to improve. After every exam, each patient is sent a survey via email. If you have any suggestions, you can also send them to staff@familyeyecarecenter.com.

Thank you for your continued support.
